Summary
Cleo worked with Boys & Girls Clubs of Portland this fall to find ways to enhance their athletics program, Leadership Leagues. Her project was centered around increasing participation and awareness in these programs. Cleo created a sustainable communication plan, developed and enhanced engagement strategies, and distinguished potential community partnerships.
Overview
Met with staff and visited each club site to gain an understanding of the culture of each site and a broad sense of organizational background and barriers
Surveyed sites to identify the biggest challenges in obtaining participants and volunteers
Created survey for families to get feedback of current Leadership League program
Created new communication templates, easily accessible and adaptable to each season and clubhouse, as well as updating existing assets. These included social media posts, flyers and email templates.
Researched local businesses, schools, and organizations to determine potential partnerships for each Club. Provided a template for outreach to the organizations.
Impact
500 youth once implemented
Articles written by Cleo
Cleo reflects on the difficulty transitioning out of college and some of her biggest takeaways during her fellowship.