Teresa Hicks with Almost Fun

SUMMARY

Teresa worked with Almost Fun as a Social Media Fellow to develop an effective social media strategy and outreach plan to broaden their impact on youth and to grow student and teacher engagement by increasing organizational visibility.

OVERVIEW

• Developed and presented two competitive analyses to report on what other EdTech companies are doing to engage students and teachers on social media

• Created an engagement strategy by brainstorming creative approaches for call-to-actions, hashtags, and response to concerns from users

• Designed a content plan that will include identifying content pillars, frequency of posts, distribution channels, and a social media content calendar

• Participated and led weekly team discussions on current issues in education and math learning
  

IMPACT

Almost Fun supports over 1.5 million middle and high school students every year. About 65% of their students are low-income and 70% are students of color. On Instagram alone, there was a 51.8% increase in reach and engagement in the first two weeks of activity. This outreach resulted in 40 new highly engaged Instagram followers.

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Article Written by Teresa