Summary
Jo worked as a Communications Fellow with Artolution to amplify personal narratives from youth in displaced communities throughout the world. The non-profit believes in using art as a collaborative tool to raise awareness about diverse communities and showcase our interconnectedness.
Overview
Researched previous marketing strategy to inform best practices
Developed and managed scheduled social media posts
Observed and tracked social media engagement to inform future posts
Developed general announcement email campaigns
Impact
Increased Instagram engagement by 26.4%, increased email campaign open rates by 30-50% and developed communication that supported in raising over $40,000 on GivingTuesday.
In this blog, Jo discusses how they got inspired to start a local Black Lives Matter chapter in Ames, IA and how art can be used as a tool for community healing.